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MARKHOR GLOBAL INSIGHTS

Broken Links and SEO: How to Find and Fix Them

Broken links create dead ends for visitors and make site maintenance harder. On a small website, a few broken links may be easy to spot manually. On a growing site, they can accumulate quickly after redesigns, deleted pages and URL changes.

What counts as a broken link?

A link is broken when its destination cannot be reached successfully. Common examples include deleted pages, typing errors in URLs, expired external resources and incorrect redirects.

Why internal broken links deserve priority

Internal links help visitors move through your site and help search engines discover related pages. Important internal links should lead to useful, live destinations.

Choose the right fix

  • Correct the URL if it contains a typo.
  • Replace the destination if a better resource exists.
  • Restore the page if it was removed accidentally.
  • Use a 301 redirect when an old page has a clear permanent replacement.
  • Remove the link when there is no useful destination.

Do not redirect everything to the homepage

A redirect should send users to a genuinely relevant replacement. Sending unrelated deleted pages to the homepage can create confusing experiences.

Use the Broken Link Checker and Redirect Checker to investigate problems.

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Use Markhor Global's free tools to check metadata, headings, redirects, broken links, schema and page performance.

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