Redirects tell browsers and search engines that a requested URL should be served from another location. The status code communicates whether the change is intended to be permanent or temporary.
What is a 301 redirect?
A 301 indicates a permanent move. It is commonly used when a page is replaced, a URL structure changes or several versions need to consolidate to one preferred destination.
What is a 302 redirect?
A 302 indicates a temporary move. It is useful when the original URL is expected to return, such as during a short-lived campaign or temporary maintenance flow.
Why redirect chains matter
A chain occurs when URL A redirects to B and B redirects again to C. Whenever possible, A should redirect directly to C. Fewer hops are easier for users, crawlers and debugging.
Avoid redirect loops
A loop happens when redirects eventually point back to an earlier URL. The browser cannot reach a final page, and the request fails.
Keep internal links updated
Even when a 301 works correctly, update your internal links so they point directly to the final destination instead of relying on redirects indefinitely.
Check redirects before and after a migration
URL changes during a redesign or CMS migration are a common source of SEO problems. Build a redirect map before launch and test the final paths afterward.
Use the free Redirect Checker to inspect redirect behavior.
Turn the checklist into action
Use Markhor Global's free tools to check metadata, headings, redirects, broken links, schema and page performance.
Turn the recommendation into a working solution.
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